Fraud awareness
FIRST CAPITAL BANK
SCOPE OF WORK
Concept Development / Script Development / Character Design / 2D Animation / Motion Graphics / Audio and Sound Design
YEAR
2021
Client and
Challenge
The marketing team at First Capital Bank Malawi invited us to help raise awareness of fraud through use of animated videos. From concept to design of the project, we were required to send out a message that would be relatable to the audience in a fun, not-so-corporate manner.
Solution
Process
CHARACTER DESIGN
The project went through several iterations before settling on the lady to be the main character for the campaign, besides the fraudster himself. The other characters were used for social media designs, posters and Out-Of-Home (OOH) Advertising.
Print Design
